A seesaw of salt & savoury, frown turned upside down.
Plant-based chocolate. Properly creamy.
Real pretzel pieces, snapped through.
Sea salt on the surface.
The salt sharpens. The crunch sticks around.
Best with a glass of Loaded Chocolate. Or anyone you want to keep around.
“Multi-award-winning sweet–salty snap. Now smoother, with a creamier 35% cocoa recipe and 90% less packaging. The wrapper doubles as a share bag. Grab. Smash. Share.”
Four bites’ worth of notes. Not that you’ll get to four.
Salt arrives first. Then chocolate. Then the pretzel snap.
Hazelnut cream settles in behind the crunch. The salt re-enters, doesn’t apologise.
Long pretzel finish. The kind that has you reaching for the next square.
Trouble. The good kind. The kind you go back for.
Dirty Cow chocolate (cocoa, sugar, cocoa butter, hazelnut paste, shea butter, soy lecithin, natural vanilla), pretzels (wheat flour, sunflower oil, palm oil (certified sustainable), sea salt, sugar, yeast extract). Made with 35% cocoa solids.
| Per | 100g | 40g serving | %RI* |
|---|---|---|---|
| Energy | 2238 kJ | 895 kJ | 11% |
| 538 kcal | 215 kcal | 11% | |
| Fat | 33.6 g | 13.4 g | 19% |
| of which saturates | 18.7 g | 7.5 g | 38% |
| Carbohydrate | 50.3 g | 18.0 g | 7% |
| of which sugars | 39.2 g | 15.7 g | 17% |
| Fibre | 6.1 g | 2.4 g | — |
| Protein | 5.5 g | 2.2 g | 4% |
| Salt | 0.42 g | 0.17 g | 3% |
*Reference intake of an average adult (8400 kJ / 2000 kcal). The bar is 80g — eat it however you like.
Yes. No dairy, no eggs, no animal anything. Hazelnut paste does the heavy lifting on the cream. We test it on a vegan focus group called “us”.
80g. About four bites for a small mood, the whole bar for a serious one. The wrapper doubles as a share bag — grab, smash, share.
Twelve months unopened, somewhere cool and dark. Realistically, twelve hours.
UK only for now. The chocolate doesn’t love long boats. We’re working on it.
Four more from the same factory. Different fruit, different mood. If you got this far, one of these is for you.
Three bars a month, our pick. Salty Susan never out of rotation if we know what’s good for us.
Start subscription →All our bars. All our bottles. We’re as surprised as you!
Started small in a kitchen. Outgrew it. The factory came when people kept buying. The recipes never changed.
Plant-based, vegan, dairy-free and virtuous-ish since 2018.
“Salty Susan should not work. I had three in two days. It works.”
“The salt is the point. The caramel is the get-away car. The chocolate drives.”
“I bought one to try. Now I buy four at a time. The family no longer asks questions.”
“Salt-caramel-chocolate is a crowded room. Susan walks in and they all sit down.”
“Was sceptical. Then sold. Then quiet. Then asking for more.”
“Salty Susan should not work. I had three in two days. It works.”
“The salt is the point. The caramel is the get-away car. The chocolate drives.”
“I bought one to try. Now I buy four at a time. The family no longer asks questions.”
“Salt-caramel-chocolate is a crowded room. Susan walks in and they all sit down.”
“Was sceptical. Then sold. Then quiet. Then asking for more.”
