Tastes like the crunch. Then the chocolate.
Plant-based chocolate. Properly creamy.
Puffed rice scattered through.
Hazelnut paste folded in.
Crunch hits first. Chocolate carries it home.
Best with a glass of milk. Oat, obviously. Or a bottle of Sooo Original.
“We folded the rice in last so it stays crisp. The bar makes a noise. We don’t apologise for the noise.”
Four bites’ worth of notes. Not that you’ll get to four.
Snap. Then chocolate. Then a sound that follows you around.
Crisps holding their own. Hazelnut steadies the bottom. Cocoa wraps it up.
The crunch keeps going long after the bite is done. So does the smile.
A childhood treat that grew up. Still showing off.
Dirty Cow chocolate (cocoa, sugar, cocoa butter, hazelnut paste, shea butter, soy lecithin, natural vanilla), rice puffs (rice, sugar, salt, sugar syrup (sugar, invert sugar syrup, molasses), vitamins and minerals (niacin, iron, pantothenic acid, folic acid, vitamin B6, riboflavin)). Made with 35% cocoa solids.
| Per | 100g | 40g serving | %RI* |
|---|---|---|---|
| Energy | 2276 kJ | 910 kJ | 11% |
| 547 kcal | 219 kcal | 11% | |
| Fat | 35.0 g | 14.0 g | 20% |
| of which saturates | 19.6 g | 7.8 g | 39% |
| Carbohydrate | 48.9 g | 19.6 g | 8% |
| of which sugars | 42.3 g | 16.9 g | 19% |
| Fibre | 6.3 g | 2.5 g | — |
| Protein | 4.8 g | 1.9 g | 4% |
| Salt | 0.05 g | 0.02 g | 1% |
*Reference intake of an average adult (8400 kJ / 2000 kcal). The bar is 80g — eat it however you like.
Yes. No dairy, no eggs, no animal anything. Hazelnut paste does the heavy lifting on the cream. We test it on a vegan focus group called “us”.
80g. About four bites for a small mood, the whole bar for a serious one. The wrapper doubles as a share bag — grab, smash, share.
Twelve months unopened, somewhere cool and dark. Realistically, twelve hours.
UK only for now. The chocolate doesn’t love long boats. We’re working on it.
Four more from the same factory. Different fruit, different mood. If you got this far, one of these is for you.
Three bars a month, our pick. Snap Crackle Shop most months. Audio not optional.
Start subscription →All our bars. All our bottles. We’re as surprised as you!
Started small in a kitchen. Outgrew it. The factory came when people kept buying. The recipes never changed.
Plant-based, vegan, dairy-free and virtuous-ish since 2018.
“Snap Crackle Shop sounds like my favourite childhood breakfast. Doesn’t taste like it. Better.”
“The crunch is louder than my dignity. We’re both fine with that.”
“My kid heard me eating it from the next room. Bought a hiding bar.”
“Snap, crackle, gone. Repeat.”
“A bar that gives you both crunch and chocolate without compromise. Rare in the wild.”
“Snap Crackle Shop sounds like my favourite childhood breakfast. Doesn’t taste like it. Better.”
“The crunch is louder than my dignity. We’re both fine with that.”
“My kid heard me eating it from the next room. Bought a hiding bar.”
“Snap, crackle, gone. Repeat.”
“A bar that gives you both crunch and chocolate without compromise. Rare in the wild.”
